It's called Sleep Tourism, the new travel trend for 2023: setting off to sleep better!
It's an unusual way of planning future trips, staying in superbly equipped accommodation where no one can disturb you, so you can finally catch up on all those hours of sleep lost to work! This new way of travelling is all about how to truly rest, especially if you lead a particularly stressful and hectic life. These days, in fact, many people decide to travel purely to get a good night's sleep. The goal of Sleep Tourism is precisely to promote people's wellbeing by improving the quality of their sleep as a result.
Several hotels around the world are now gearing up for this very thing!
New York's luxury hotel “Park Hyatt“ is one of the pioneers of “sleep tourism”, offering quiet rooms far removed from the city's chaos; it also offers guests suites of almost 280 square metres equipped with every possible amenity, including essential oil diffusers, ultra-luxurious linens and a mini library of books on the subject of sleep. In London, the ”Cadogan Hotel” helps its guests rest at their best by offering special meditation sessions with a hypnotherapist. Travelling further afield to more exotic destinations, at the “Four Seasons“ in Bali, guests can drift off to sleep suspended in an aerial silk hammock, listening to the sounds of nature and the story of Buddha's life. In France, there's “Royal Champagne”, where guests are given calming essential oil sprays and melatonin-based drops that help regenerate the skin overnight and promise quality rest.
If holidays are a way to recharge your batteries and return to everyday routine with more energy and motivation, Sleep Tourism is the ideal choice: ready to pack your bags?